Write a headline about the success this product/service will bring.
In this paragraph, give a quick description of how you help them reach this success.
Value Stack 1
Value Stack 2
Value Stack 3
Write a sentence about why the customer deserves to experience the help this product brings or how it will help them experience success.
This is a bullet point about how you help.
This one could talk about their success.
This one could be about avoiding failure.
There really are a lot of options for these bullet points.
Don't do more than six though.
That would be too much.
Write a headline about how you’re empathetic to the problem this product/service solves.
Describe why it was important to you to develop a product/service to help the customer. Really pull from the empathy bucket here. Remember – people make buying decisions based off how they feel, so play up how you understand their feelings.
Write a headline about how easy it is to get this product.
1. Something easy they can do today
This is a sentence or two describing what step one looks like.
2. What they do after the first step
This is a sentence or two describing what step two looks like.
3. What does success look like?
This is a sentence or two describing what step three looks like.