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Write a headline about the success this product/service will bring.

In this paragraph, give a quick description of how you help them reach this success.

Value Stack 1

Value Stack 2

Value Stack 3

Write a sentence about why the customer deserves to experience the help this product brings or how it will help them experience success.

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This is a bullet point about how you help.

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This one could talk about their success.

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This one could be about avoiding failure.

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There really are a lot of options for these bullet points.

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Don't do more than six though.

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That would be too much.

Write a headline about how you’re empathetic to the problem this product/service solves.

Describe why it was important to you to develop a product/service to help the customer. Really pull from the empathy bucket here. Remember – people make buying decisions based off how they feel, so play up how you understand their feelings.

Write a headline about how easy it is to get this product.

1. Something easy they can do today

This is a sentence or two describing what step one looks like.

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2. What they do after the first step

This is a sentence or two describing what step two looks like.

3. What does success look like?

This is a sentence or two describing what step three looks like.

WRITE A QUESTION ABOUT IF THEY CAN AFFORD TO NOT USE YOUR PRODUCT/SERVICE?

Write a headline sentence about how this product is the perfect solution for their problem:

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Product/Service Detail #1

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Product/Service Detail #2

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Product/Service Detail #3

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Product/Service Detail #4

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Product/Service Detail #5

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Title of Your Lead Generator

Write a headline about how it’s time for the customer to experience success.

Then write a description of that headline to really hit home why they should click the call to action right this minute. Adding some urgency here isn’t a bad thing.